| Phase 1 |
Research/Brand History, is normally a collaborative process between agency
and client. |
| Phase 2 |
| Based on the brand’s competitive position and our solid consumer insights, MASS develops a cogent Marketing Strategy.
|
| Phase 3 |
| Ideation is the phase during which we transform all the previously acquired information into creative ideas. |
| Phase 4
|
| The creative ideas are then interpreted into an actionable plan that includes the identification of the communication channels.
|
