One consumer provided over 1200 dichos!
Consumers stood in long lines at events to share dichos
80 Million media impressions achieved (8 times objective)
PR Event ran live in Los Angeles evening news
Mainstream media picked up news (Forbes, USA Today, Yahoo)
+26% vs. Pre; +34% vs. YAG
Iconoculture, a leading cultural trend expert, cited K-C and
SCOTT® brand as a trend setter in Latino Marketing
- PMA GOLD Reggie Award Winner
- PROMO Magazine Pro Award Winner
- International MAAW GLOBE Award Winner
